Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcastWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids PodcastsPBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 AndrésTV’s Nielsen complaints get louderNearly 3 out in 10 U.S. Households Cancel Streaming Platforms to Save MoneyAnd for Quick Hits: The Podcast You Want To Make by Tom Webster. After talking to many Podcast Movement attendees about how to grow their audience, Tom asks a hard question - should you make the podcast you want to make? 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan. In addition to the finding in the headline, 32% of advertisers surveyed say they plan to continue using outdated strategies. 2024 global ad spend will surpass $1 trillion: report by Jasmine Sheena. A new report from marketing research firm WARC predicts spend will increase 8.2% next year and will reach $963 billion by the end of 2023.July 2023: Top spenders, movers and shakers in podcast advertising. The newest Magellan AI monthly analysis of advertising data from the top 3,000 podcasts in the US on Apple Podcasts.

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Jaksot(971)

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16...

9 Huhti 4min

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a pod...

9 Huhti 6min

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior So...

8 Huhti 6min

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Huhti 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Huhti 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Huhti 9min

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core p...

2 Huhti 4min

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom We...

1 Huhti 9min

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