Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Sounds Profitable15 Syys 2023

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical Difficulties by Bryan Barletta. To celebrate three years of Sounds Profitable, Bryan has a slice of humble pie and discusses ways podcasting needs to improve to meet buyers where they want to be. Coleman Insights launches AscendFM brand lift service. AscendFM will track and prove the effectiveness of radio, podcasting, and streaming audio advertisement campaigns. Bear Grylls and Coyote Peterson Announce New Show “Circumnavigate” with Backyard Ventures to Handle Sales. The new show, sponsored by Outdoors.com, will feature the two survivalists “virtually traveling the globe” to interview adventurers and athletes. First Cannabis Ads Coming Soon to Spotify by Thomas Edward. Cresco Labs Inc., a Chicago-based marijuana company, is investing 15% of their marketing budget into Spotify podcast ads geo-targeted to Illinois. California bill would crack down on data brokers by Ryan Barwick. A breakdown of what the upcoming Delete Act could mean for data brokers in California. Influencer spend is growing faster than social ad spend by Sara Lebow. New eMarketer data shows influencer spending outpaced social ad spend last year for the first time, and isn’t slowing down.

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The Clipping Ecosystem, Evolving Upfronts with Creators, & More

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

Today in the business of podcasting:New Sounds Profitable research finds 86% of podcast listeners consume clips on at least one platform, raising questions about paid clipping strategies and whether f...

6 Touko 5min

Podcasting Has Already Overtaken TV. Here’s the Proof

Podcasting Has Already Overtaken TV. Here’s the Proof

Guest writer Ben Robins analyzes new data from The 2026 UK Advertising Landscape Study.Register here for the Pod-Tails and Cocktails waitlist.A new study from Sounds Profitable and Sound Insights find...

6 Touko 9min

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Today in the business of podcasting:Podigee has launched video podcast distribution across YouTube, Apple Podcasts, and Spotify, making the feature available on every plan with no waitlist.Acast repor...

5 Touko 5min

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

Podcast DescriptionToday in the business of podcasting:Bloomberg's Ashley Carman surveys the growing landscape of AI-generated podcasts, examining how hosting platforms like RSS.com are setting moneti...

4 Touko 5min

American Podcast Audience Growth, Nielsen x Triton Digital, & More

American Podcast Audience Growth, Nielsen x Triton Digital, & More

This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...

1 Touko 8min

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...

30 Huhti 4min

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Huhti 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Huhti 5min

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