Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More
Sounds Profitable25 Syys 2023

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn’t letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-date
As for the rest of the news… Audacia Audio’s Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don’t like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday’s Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser’s return on investment.

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Jaksot(975)

Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More

Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More

Today in the business of podcasting: Apple Podcasts Video Launch: Apple released iOS 18.4 with HTTP Live Streaming (HLS) support for Apple Podcasts video, with 48 podcasts available at launch includin...

26 Maalis 4min

Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More

Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast...

25 Maalis 5min

The Last Quarter: Understanding Podcasting’s Last Holdouts

The Last Quarter: Understanding Podcasting’s Last Holdouts

Click here to read the report. A look at who makes up the 25% of U.S. adults who have never consumed a podcast. Tom Webster examines the 25% of U.S. adults who have never listened to a podcast, drawin...

25 Maalis 12min

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

Today in the business of podcasting...Spotify Layoffs Hit Podcast Division: Spotify cut 15 employees from its podcasting sector this week, with The Ringer and Spotify Studios bearing the brunt of the ...

24 Maalis 6min

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a med...

23 Maalis 6min

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurl...

20 Maalis 9min

 IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

Today in the business of podcasting:• Podnews reports Apple Podcasts' HLS video update is expected to arrive with iOS 26.4, with a release candidate already posted. John Spurlock estimates a launch wi...

19 Maalis 6min

Building Podcasting a Bigger Stage

Building Podcasting a Bigger Stage

Bryan Barletta reflects on Podcast Movement Evolutions’ first year at SXSW and what it means for the industry going forward.Podcast Movement Evolutions made its debut at SXSW in Austin, bringing the p...

19 Maalis 9min

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