Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More
Sounds Profitable25 Syys 2023

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn’t letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-date
As for the rest of the news… Audacia Audio’s Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don’t like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday’s Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser’s return on investment.

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Jaksot(976)

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Today in the business of podcasting:Podbean has pulled its dynamic ad insertion tool PodAds from the U.K., Europe, and EEA, citing evolving global privacy regulations and a shift in internal product f...

10 Maalis 6min

Podcast AI Disclosure, True Crime Audience Connections, & More

Podcast AI Disclosure, True Crime Audience Connections, & More

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP...

9 Maalis 6min

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Maalis 9min

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Today in the business of podcasting:Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already pa...

5 Maalis 5min

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Today in the business of podcasting:Amazon builds on its audio strategy with a new $8.99 Audible Standard tier focused on streaming rather than ownership, folding Wondery+ into Audible Originals with ...

4 Maalis 5min

The Real Shift In Spoken Word

The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Maalis 12min

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Maalis 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Maalis 7min

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