Sounds Profitable29 Syys 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Jaksot(971)

The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More

Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conve...

17 Joulu 20255min

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.Find links to every article covered by heading to t...

16 Joulu 20253min

"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More

Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Stor...

15 Joulu 20254min

Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More

Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.Find lin...

12 Joulu 20258min

TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More

Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every...

11 Joulu 20253min

New Podcast Creator Research, YouTube Enhances A/B Testing, & More

Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing ...

10 Joulu 20256min

Chartable Officially Closes, WPP Ad Growth Forecast, & More

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every ...

9 Joulu 20254min

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More

Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year,...

8 Joulu 20256min