Sounds Profitable1 Joulu 2023

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With FansQuick Hits:Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Age of Audio: A Tale of Modern Audio Storytelling. Podcast producer Ronald Young Jr. has published a trailer and IndieGoGo campaign to fund the completion of a documentary about the evolution of narrative audio in podcasting, featuring interviews with notable podcasters like Ira Glass, Avery Trufelman, and our very own Tom Webster. How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics. Spotify’s global director of demand marketing talks through the power of effective advertising and highlights the key ingredient of a well-produced, authentic ad creative. Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White. Audio fiction production company Realm has signed a deal with IGN to produce podcasts based on video game IP. Given the size and connections of IGN, this could lead to a whole new niche of licensed audio fiction based on video games. New Podcast Audience Profiles Now Available for Publishers in the Australian Podcast Ranker. Triton Digital and Commercial Radio & Audio have announced new podcast audience profiles are now available with the launch of Podcast Metrics Demos+

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Jaksot(971)

The Center Cannot Hold

Podcast holdouts aren’t missing content. They’re missing a signal strong enough to cut through the platforms they already use—and moderate voices can’t generate that signal.Why do politically moderate...

1 Huhti 10min

Beehiiv Eyes Podcasts, IAB CEO on Video Fragmentation, & More

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a ...

31 Maalis 4min

Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More

This week in the business of podcasting: Podcast Movement Evolutions at SXSW 2026 recordings are now live: The official Podcast Movement YouTube channel has published a playlist of 25 session videos, ...

30 Maalis 5min

New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More

This week in the business of podcasting:Apple launched its new HLS video experience for Apple Podcasts with the iOS 26.4 update, bringing full video podcast support to iPhones — with hosting platforms...

27 Maalis 8min

Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More

Today in the business of podcasting: Apple Podcasts Video Launch: Apple released iOS 18.4 with HTTP Live Streaming (HLS) support for Apple Podcasts video, with 48 podcasts available at launch includin...

26 Maalis 4min

Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast...

25 Maalis 5min

The Last Quarter: Understanding Podcasting’s Last Holdouts

Click here to read the report. A look at who makes up the 25% of U.S. adults who have never consumed a podcast. Tom Webster examines the 25% of U.S. adults who have never listened to a podcast, drawin...

25 Maalis 12min

YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More

Today in the business of podcasting...Spotify Layoffs Hit Podcast Division: Spotify cut 15 employees from its podcasting sector this week, with The Ringer and Spotify Studios bearing the brunt of the ...

24 Maalis 6min