Sounds Profitable8 Joulu 2023

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in Podcasting Podcast Download Fall 2023, Cumulus Media and Signal Hill Insights Spotify Announces Layoffs ANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended AudiencesQuick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this means for podcasting. Speaking of video and podcasting, don’t forget to register for Sound You Can See: Podcasting’s Video Dilemma, which debuts in a free webinar at 2:00 p.m. CST on Wednesday, December 13th. Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024. Along with the latest AdvertiseCast average CPM for a 60 second podcast ad, CRO Dave Hanley shares five things to keep an eye on next year. Deloitte: Audio Market to Surpass $75 billion in 2024. In addition to the overall number for audio advertising, Deloitte predicts podcasting has a fair amount of untapped potential for per-user revenue growth. Podcasts aren’t as doomed as they look. But some of the best ones are by Scott Nover. A look at the last year for Spotify, as well as big-picture reflection on the issues facing more cost-intensive journalistic and investigative podcasts.Podcast Companies Begin to Advertise Like Hollywood Studios by Katie Deighton. Wondery is taking a page out of the Hollywood playbook, promoting the new Grinch podcast with a pop-up event in a Los Angeles mall.

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The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Maalis 12min

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Maalis 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Maalis 7min

Identifying Podcast Ad Skips, PM Heads to NYC, & More

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Helmi 11min

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look ...

26 Helmi 6min

2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More

Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word shar...

25 Helmi 6min

Two People on a Couch

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by ...

25 Helmi 8min

Ambies Livestreaming Tonight, Australia's Podcast Growth, & More

Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, a...

24 Helmi 7min