Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Sounds Profitable22 Joulu 2023

Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb Podcasts Can Mean BusinessYouTube Postpones Co-Viewing Measurement PlanQuick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the near-future of branded content in a post-Barbie world.Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley. While the new What We Watched report from Netflix has some useful data covering the past six months, ad buyers would prefer smaller, more frequent batches of data with more targetable information than one giant batch every six months.The Crucial Timing of Ads. RedCircle sketches out the ebb and flow of ad spending throughout a typical year to give podcasters an idea of what strategies they should pursue in the early months, the summer, and the busy holiday season at the end of the year. What Worked in 2023: Brands in Podcasting by Annalise Nielsen. Pacific Content interviews several industry professionals to talk about valuable lessons learned in branded podcasting this year.

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Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More

This week in the business of podcasting:Register here for the upcoming Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar.New data from the 2026 UK Advertising Landscape Stud...

8 Touko 8min

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podca...

7 Touko 7min

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

The Clipping Ecosystem, Evolving Upfronts with Creators, & More

Today in the business of podcasting:New Sounds Profitable research finds 86% of podcast listeners consume clips on at least one platform, raising questions about paid clipping strategies and whether f...

6 Touko 5min

Podcasting Has Already Overtaken TV. Here’s the Proof

Podcasting Has Already Overtaken TV. Here’s the Proof

Guest writer Ben Robins analyzes new data from The 2026 UK Advertising Landscape Study.Register here for the Pod-Tails and Cocktails waitlist.A new study from Sounds Profitable and Sound Insights find...

6 Touko 9min

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Podigee Video Podcast Support, Acast's Profitable Q1, & More

Today in the business of podcasting:Podigee has launched video podcast distribution across YouTube, Apple Podcasts, and Spotify, making the feature available on every plan with no waitlist.Acast repor...

5 Touko 5min

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More

Podcast DescriptionToday in the business of podcasting:Bloomberg's Ashley Carman surveys the growing landscape of AI-generated podcasts, examining how hosting platforms like RSS.com are setting moneti...

4 Touko 5min

American Podcast Audience Growth, Nielsen x Triton Digital, & More

American Podcast Audience Growth, Nielsen x Triton Digital, & More

This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...

1 Touko 8min

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...

30 Huhti 4min

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