A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
Sounds Profitable12 Tammi 2024

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow in a world where a listener’s time is largely already accounted for.iOS 17 by Pete Birsinger. The Podscribe CEO has written an explainer on how iOS17 changed auto-downloading behavior and how it will likely impact campaign performance for podcasts. For more reading on the subject, we recommend Livewire Labs’ regularly-updated data on download performance since iOS 17’s release.Content Mood Targeting from SXM Media. Publishers working with SXM can target music-listening audiences based on the mood assigned to millions of songs in a growing library of cateogorized music, as well as submit their own music to be assigned mood tags.The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder. Triton Digital’s Director of Partnerships and Programmatic Marketplace promotes digital audio as a must-have inclusion for retail media networks looking to diversify their marketing mix.Since the last issue of The Download there have been two podcasting bankruptcies of note: Audacy and Voxalyze

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(971)

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16...

9 Huhti 4min

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a pod...

9 Huhti 6min

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior So...

8 Huhti 6min

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Huhti 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Huhti 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Huhti 9min

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core p...

2 Huhti 4min

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom We...

1 Huhti 9min

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