SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video...

7 Heinä 202310min

Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.c...

30 Kesä 202310min

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Writt...

28 Kesä 20237min

Articles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation...

23 Kesä 202311min

This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about t...

21 Kesä 202313min

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even...

16 Kesä 202310min

Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written by Bryan Barletta Edited by Tom Webster Assembled w...

13 Kesä 202310min

Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsideri...

8 Kesä 202310min