Sounds Profitable26 Tammi 2024

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

Here's what you need to know for this week in the business of podcasting:
Sounder Debuts Open APIs For Transcription
How Podcast Networks Are Testing Out AI
Analysis of 28.5 Million Podcast Reviews on US Apple Podcasts
Not All Video Podcast Ads Are Created Equal

Quick Hits:

The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.
Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg. Despite CBS usually being a big-ticket player in flashy New York upfronts, Paramount Global is taking this year to focus on intimate in-person meetings with select advertisers.
SCOOP: Are awards worth it for Canadian podcasts? by Kattie Laur. A deep dive into confusion and controversy surrounding last year’s Signal awards.
Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas. Minority-owned publishers have a big hurdle to overcome, as despite regularly providing higher ROI than more generic competitors, buyers aren’t finding their inventory in the first place.
Manifest Media Announces Strategic Partnership with Realm to Expand its Creative Influence in Podcasting. The collaboration aims to bring Manifest’s catalog of new and upcoming audio fiction to Realm’s platform.
Ossa Announces 2nd Event In 10-Part Series On Creators and Podcast Advertising Partners. The session will focus on where to find podcast hosting services and tips on evaluating the best one for a given podcaster’s needs.

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Jaksot(1090)

Apple Talks HLS, Audible Debuts NielsenIQ Spoken Word Data, & More

Today in the business of podcasting:Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience mor...

12 Loka 7min

The New Rules of Podcast Advertising, Automating the Average, & More

This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...

9 Loka 11min

Resetting Podcasting's Thermostat, Ad Spend Increase, & More

Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...

8 Loka 6min

Reset Your Thermostat

This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...

8 Loka 10min

Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...

7 Loka 7min

Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More

Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...

6 Loka 7min

Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...

2 Loka 9min

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...

1 Loka 7min