Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Sounds Profitable1 Maalis 2024

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting:



  • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
  • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
  • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
  • Keeping Audio Ads Simple for Better Attention Metrics
Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

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Jaksot(971)

The Politics of What We Listen To

The Politics of What We Listen To

This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom WebsterEdited by ...

11 Helmi 6min

Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More

Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More

Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors fr...

10 Helmi 6min

Bloomberg's Audio Success, New UK Audio Survey, & More

Bloomberg's Audio Success, New UK Audio Survey, & More

Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over ye...

9 Helmi 6min

IAB AI Scraping Legislation, Audio is Found Time, & More

IAB AI Scraping Legislation, Audio is Found Time, & More

This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of po...

6 Helmi 9min

Triton Digital Upgrades Metrics, BBC Funding Digital-First Content, & More

Triton Digital Upgrades Metrics, BBC Funding Digital-First Content, & More

Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast me...

5 Helmi 5min

A Few Notes About Fixing Conference Panels

A Few Notes About Fixing Conference Panels

Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisFind the...

5 Helmi 7min

Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More

Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More

Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents A...

4 Helmi 7min

IAB to Address AI Scraping, Podcasting's January Growth, & More

IAB to Address AI Scraping, Podcasting's January Growth, & More

Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, i...

3 Helmi 5min

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