Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Sounds Profitable1 Maalis 2024

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting:



  • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
  • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
  • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
  • Keeping Audio Ads Simple for Better Attention Metrics
Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

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Jaksot(972)

A Blindingly Obvious Opportunity for Podcast Revenue Growth

A Blindingly Obvious Opportunity for Podcast Revenue Growth

Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio edit...

22 Loka 20256min

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a ...

21 Loka 20255min

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creat...

20 Loka 20257min

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcast...

17 Loka 20258min

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on...

16 Loka 20257min

What Makes Armchair Expert a Great Podcast

What Makes Armchair Expert a Great Podcast

A breakdown of the simple psychology behind Dax Shepard’s interview style.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article...

16 Loka 20255min

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acqu...

15 Loka 20256min

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertiseme...

14 Loka 20256min

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