AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
Sounds Profitable21 Maalis 2024

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for.

Catch links to everything discussed here on Sound Profitable.

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Jaksot(986)

New Gated Video on Spotify, UK Smart TV Podcasting, & More

New Gated Video on Spotify, UK Smart TV Podcasting, & More

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to liste...

27 Touko 5min

Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes over...

27 Touko 9min

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and ...

26 Touko 5min

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those lis...

22 Touko 7min

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, fin...

21 Touko 5min

The Advertising Landscape UK

The Advertising Landscape UK

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-suppor...

21 Touko 2min

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the pl...

20 Touko 5min

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighti...

19 Touko 4min

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