Looking Beyond the Pre-Roll Ad, Gen Z on Podcast Clips, & More
Today in the business of podcasting:The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half...
14 Loka 6min
Politics and Podcasting: A Special Report from The Podcast Landscape
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, ...
14 Loka 9min
What Moves Podcast Performance, Keeping Brand Deals Personal, & More
Today in the business of podcasting:Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and...
13 Loka 8min
Apple Talks HLS, Audible Debuts NielsenIQ Spoken Word Data, & More
Today in the business of podcasting:Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience mor...
12 Loka 7min
The New Rules of Podcast Advertising, Automating the Average, & More
This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...
9 Loka 11min
Resetting Podcasting's Thermostat, Ad Spend Increase, & More
Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...
8 Loka 6min
Reset Your Thermostat
This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...
8 Loka 10min
Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More
Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...
7 Loka 7min
