19.2 Ounces of Podcasting Wisdom

19.2 Ounces of Podcasting Wisdom

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting.
  • Written and narrated by Tom Webster
  • Audio edited by Newton Schottelkotte
  • Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Maalis 9min

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Today in the business of podcasting:Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already pa...

5 Maalis 5min

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Today in the business of podcasting:Amazon builds on its audio strategy with a new $8.99 Audible Standard tier focused on streaming rather than ownership, folding Wondery+ into Audible Originals with ...

4 Maalis 5min

The Real Shift In Spoken Word

The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Maalis 12min

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Maalis 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Maalis 7min

Identifying Podcast Ad Skips, PM Heads to NYC, & More

Identifying Podcast Ad Skips, PM Heads to NYC, & More

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Helmi 11min

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look ...

26 Helmi 6min

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