Episode 64 - Learning How to Properly Market and Manage Your Social Media Presence with Dimple Dang

HIGHLIGHTS

01:46 Self-limiting beliefs get in the way in success: First recordings, perfectionism, starting a podcast

07:34 Marketing her podcasts on social media: How Dimple builds her followers

21:07 Social media algorithms and how to utilize them effectively

37:43 Having 3 separate podcasts in different genres (with more on the way!)

41:07 Dimple’s master class for podcasting and what you can learn from it

43:34 Dimple's organization and what they do

46:44 Google rewards websites with consistent content with higher organic ratings

53:23 Connect with Dimple

QUOTES

02:07 "Especially when people are launching a podcast, they think that it has to be perfect. They think that they have to sound perfect, they have to look perfect, they have to have the perfect equipment. And in reality, none of that is really important. And I think the most important thing is just getting started."

07:16 "Sometimes you have to do things that you may not truly enjoy, but that's what you're good at doing, in order to make money."

25:47 "So what I’ve noticed a trend is, a lot of people that even have business pages and personal pages who are and they are coaches and entrepreneurs, they don't even use their business page, they use their personal page to promote."

39:19 "If you pick a name strategically of your podcast where it is searchable online, it describes exactly what that service is or what that product is or what you do, well, and if it's a little bit on the niche side, people type that in, your podcast comes up. It still may come up three years later even if you haven't published an episode because Google has indexed all of the content there."

43:46 "It's like you find the best people, right? And you're just outsourcing them and you've known them for years. Some of the people I've used, I've worked with them for years on projects. And when it's something that's very niche like legal, you can't just have anyone do it. They have to have a background."

46:28 "Content is king, everyone knows that… think about somebody who's posting two articles a week and by the end of the year they have almost over 100 articles. And your competition is not posting content, so they don't have that.”

You can connect with Dimple in the links below and through Fearless Mindset.

• Instagram - https://www.instagram.com/shewearsstilettos/?hl=en
• Website - https://attorneymarketingexpert.com/
• Sociotap - https://sociatap.com/MesmerizingMarketing/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

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