Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author
Negotiate Anything14 Huhti 2025

Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

Do you feel selfish, anxious, or even guilty just for saying “no”? You’re not alone — and it’s not your fault. In this eye-opening conversation, Kwame sits down with psychologist, author, and TED speaker Guy Winch to unpack the deep psychological roots behind our fear of rejection, the guilt of boundary-setting, and the hidden emotional costs of people-pleasing. You’ll learn: Why rejection hurts like physical pain (yes, literally) How to reframe fear and rewrite the labels you give yourself The secret to setting boundaries without ruining relationships Why most people fail at boundaries — and how to do it right The one question that will completely change how you approach tough conversations This episode is a must-listen for anyone who struggles with speaking up, saying no, or putting themselves first without shame. Plus, Guy gives a sneak peek into his upcoming book Mind Over Grind — and why burnout at work is hitting harder than ever.

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Sparring Session 6.0 with Sunni DiNicola

Sparring Session 6.0 with Sunni DiNicola

I play the role of a client who owes his lawyer money in this sparring session with Sunni DiNicola. Listen to learn how she works with clients in this position to get what she deserves while preservin...

3 Marras 201715min

How to Collect Late Payments without Destroying the Relationship with Sunni DiNicola Esq.

How to Collect Late Payments without Destroying the Relationship with Sunni DiNicola Esq.

What do you do when they won't pay? How do we collect when accounts are past due? How do you position yourself persuasively to make this less likely to happen? You'll discover the answers to these que...

30 Loka 201728min

Why Agreement Means Nothing and How to Get Them to COMMIT

Why Agreement Means Nothing and How to Get Them to COMMIT

What can we do to get to yes faster? Here are three simple, yet powerful, strategies based in psychology that we can use to maximize commitment. Click Here to Donate to Dominica's Hurricane Relief K...

27 Loka 201729min

How to Improve Decision Making with Matt Bodnar

How to Improve Decision Making with Matt Bodnar

In this episode Matt Bodnar shares the keys to effective decision making and some practical tools for your next negotiation. Click here to access Matt's Website Click here to Get a FREE 30 DAY TRIAL ...

23 Loka 201744min

Secret Competitive Edge for Entrepreneurs [Throwback Episode]

Secret Competitive Edge for Entrepreneurs [Throwback Episode]

When you're in business you need every advantage you can get. In this episode you'll discover an easy way to increase the bottom line. Download the Ultimate Negotiation Guide List of Negotiable Busin...

21 Loka 201713min

How to Negotiate for What is TRULY Valuable with Bob Sager

How to Negotiate for What is TRULY Valuable with Bob Sager

How can you negotiate if you don't know what is truly valuable to you? In this episode you'll discover how to create your unique definition of value. Understanding value will ensure that you're negoti...

16 Loka 201729min

How to Maximize Business Relationships with Jon Halverstadt [Throwback Episode]

How to Maximize Business Relationships with Jon Halverstadt [Throwback Episode]

In this episode you'll learn how to create and maintain profitable relationships and establish professional credibility as a generalist. Download the Ultimate Negotiation Guide Connect with me on Lin...

13 Loka 201754min

How to Create a Persuasive Personal Brand with Rana Campbell

How to Create a Persuasive Personal Brand with Rana Campbell

In this episode you'll discover the keys to creating a persuasive personal brand. When it comes to modern day entrepreneurs it’s important to recognize that there is a long persuasive funnel. In gener...

9 Loka 201731min

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