134 | How to Make Your Interior Design Brand Stand Out in a Crowded Market with Nicole Lashae Ben

Struggling to make your interior design business stand out in a crowded market?

In this episode, I sit down with Nicole Lashae Ben, a design strategy expert who reveals how interior designers and product manufacturers can boost their brand awareness and revenue. Nicole shares her journey from watching HGTV as a middle schooler to creating Thrive in Design, a company that helps creative professionals develop powerful marketing strategies.

Nicole offers practical advice for designers looking to elevate their brand, including the importance of finding a specific niche and creating partnerships with complementary brands. She explains how design thinking and strategic storytelling can help you connect with clients emotionally, using examples from successful companies like Nike.

Ready to elevate your interior design brand and increase your client base? Tune in now and start your journey to a more successful, distinctive design brand!

Featured Guest:

⁠Nicole Lashae Ben⁠, MA, CEO and Founder of ⁠Thrive In Design⁠, is a seasoned expert in the interior design industry with over 17 years of experience. A graduate of Syracuse University and the Savannah College of Art and Design, she founded Thrive In Design to help interior product companies boost brand awareness and revenue through a human-centered approach.

Nicole has successfully implemented strategies that have generated over $15 million in sales and won over two dozen sales awards for top international brands. Her proprietary method, A.C.E. The Journey, enhances customer experiences and equips sales teams to secure more specifications. Nicole is passionate about the intersection of design and strategy, striving to ensure that both thrive in the industry.

Why you’ve got to check out today’s episode:

• Learn how to collaborate with complementary brands to scale your design business
• Understand how finding your specific niche and telling your authentic brand story across all platforms can transform your business
• Get practical advice on avoiding burnout while building a successful design business

Check out the show notes >>> How to Make Your Interior Design Brand Stand Out in a Crowded Market

NEXT STEPS:

• Get on the waitlist Launch Your Business Bootcamp to secure your spot
• Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

• Your Roadmap to a Career in Interior Design
• 3 Things I Wish I had known when I Started my Career

Connect With Me:

• Email: podcast@rwarddesign.com
• Instagram: @rwarddesign
• Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

(0:00) Introduction

(02:37) Nicole's Journey into Interior Design

(07:15) The Birth of Thrive in Design

(13:03) Services and Approach

(19:05) Balancing Entrepreneurship and Personal Commitments

(22:51) Courses and Services Offered

(24:34) Advice for Designers