PBS with Bogdan Geana
A Change of Brand13 Syys 2022

PBS with Bogdan Geana

Retooling an American institution is no easy task — just ask Bogdan Geana, partner at Lippincott. On the heels of a milestone 50th anniversary, Public Broadcasting Service tapped the Lippincott team to create a refreshing evolution for the PBS identity, from brand voice to ensuring its signature blue didn’t come off as politically biased. To top it off, the updated look had to appeal to all 300-plus network affiliates across the nation. No sweat, right? We go behind the scenes and dig into th...

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Inside the Studio: Matchstic

Inside the Studio: Matchstic

We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship an...

9 Joulu 202545min

Inside the Studio: Motto

Inside the Studio: Motto

In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...

4 Marras 202546min

Inside the Studio: Smith & Diction

Inside the Studio: Smith & Diction

Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known ...

7 Loka 202547min

Amazon with Arthur Foliard

Amazon with Arthur Foliard

Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clari...

9 Syys 20251h 7min

Walmart with Tosh Hall and David Hartman

Walmart with Tosh Hall and David Hartman

Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...

2 Syys 20251h 5min

Utah Mammoth with Ben Barnes

Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...

26 Elo 202547min

Jaguar with Laura Ries and James Morris

Jaguar with Laura Ries and James Morris

One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...

19 Elo 202556min

Manischewitz with Lisa Smith

Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...

12 Elo 202546min

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