Kraft Mac & Cheese with Terry Sieting
A Change of Brand11 Heinä 2023

Kraft Mac & Cheese with Terry Sieting

Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to position their signature pasta dish as a timeless comfort food for all people while creating a more contemporary look. In this episode, we catch up with Terry Sieting, Senior Designer at JKR to get the inside scoop on the Kraft Mac and Cheese 2022 packaging and brand identity refresh. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Pr...

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Inside the Studio: Matchstic

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Inside the Studio: Motto

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In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...

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Inside the Studio: Smith & Diction

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7 Loka 202547min

Amazon with Arthur Foliard

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9 Syys 20251h 7min

Walmart with Tosh Hall and David Hartman

Walmart with Tosh Hall and David Hartman

Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...

2 Syys 20251h 5min

Utah Mammoth with Ben Barnes

Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...

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Jaguar with Laura Ries and James Morris

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One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...

19 Elo 202556min

Manischewitz with Lisa Smith

Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...

12 Elo 202546min

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