Behind the Design: frog + Made of Air Brand Strategy

Behind the Design: frog + Made of Air Brand Strategy

We're back! And we've got lots more in store for 2022. Today on our show, we're super excited to finally share with you a very special documentary episode of the Design Mind frogcast. On this episode, we're going behind-the-scenes to explore the real-life collaboration between frog (the global creative consultancy behind this very podcast) and climate tech venture Made of Air. The company came to frog for help designing their brand strategy at a key moment in their growth story. And they allowed us to watch along and record in real-time. From initial kickoff to final shareout, you'll hear firsthand the bursts of inspiration, the moments of uncertainty and the creative breakthroughs that make it all worthwhile.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Read more in the frog + Made of Air case study (https://fro.gd/3Jav7Ts)

Visit MadeofAir.com

Full episode transcripts (https://fro.gd/3gRgE2V)

Download the free frog report 'Rebuilding Retail in a Post-COVID World' (https://fro.gd/3HGcM0i)

Download the free frog report 'Convergent Transformation' (https://fro.gd/33aJLuz)

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(67)

Co-evolving with Physical AI

Co-evolving with Physical AI

On this episode of the Design Mind frogcast, we’re exploring what happens when AI moves from the screen into the physical world. To take this leap, we’re joined by John Robins, Head of Physical AI at ...

4 Kesä 24min

Live from Milan Design Week

Live from Milan Design Week

On this episode of the Design Mind frogcast, we ask: how is the physicality of AI expanding into our lives? From eyewear to self-driving cars, AI-powered products of all sizes are increasingly making ...

21 Touko 41min

When Human Connection Meets AI

When Human Connection Meets AI

Today on our show, we welcome Jess Leitch, Head of frog North America, to talk about how design is evolving in an AI-shaped world. Jess also traces her transition from consulting to experimentation-le...

16 Huhti 27min

Writing the Future of AI

Writing the Future of AI

On this episode of the Design Mind frogcast, we welcome Sheldon Pacotti, Technology Director in frog North America to talk using AI to create meaningful connections, the power of the parasocial and de...

19 Maalis 23min

The Future of Customer Experience

The Future of Customer Experience

Today on our show, Gagandeep Gadri, Managing Director, frog, joins us to discuss the future of customer experience. We examine the gap between what organizations believe they offer and what customers ...

5 Maalis 26min

What Makes a Product Great?

What Makes a Product Great?

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)  Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-f...

10 Joulu 202524min

Confronting AI's Prophecy

Confronting AI's Prophecy

Today on our show, we’re joined by Thordur Arnason, a Vice President and Global Gen AI GTM Lead at Capgemini Invent. Thordur, a contributor to frog’s recent Futurescape report, is here to help us unde...

15 Huhti 202526min

Engaging in Our Natural Language

Engaging in Our Natural Language

On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric t...

1 Huhti 202527min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
rahapuhetta
asuntoasiaa-paivakirjat
ostan-asuntoja-podcast
leadcast
rss-karon-grilli
rss-inderes-femme
rss-yritys-ja-erehdys
rss-porssipodi
inderespodi
pomojen-suusta
rss-porssipuhetta
rss-pariisilaiset
rss-myynti-ei-ole-kirosana
rss-perho-rajoilla