Design Mind frogcast2 Marras 2022

How We Venture: Bayer Consumer Health

On this episode, we're shining a spotlight on a real collaboration between frog and life sciences giant Bayer. This months-long partnership was all about building and launching a new corporate venture to deliver proactive, customer-centric, data-driven self-care at scale in service of healthy aging. Told in seven chapters, you'll hear from real members of the Bayer Consumer Health and frog team, sharing their perspectives on what it takes to push a 150-year old brand into the future with new business models and methods of innovation—without jeopardizing what's made them a household name.

Guests today include leads at Bayer Consumer Health, including Dave Evendon-Challis, Chief Scientific Officer, Lily Wong, Digital Transformation Lead and Aquil Harjivan, Digital Products Lead. You'll also hear from core members of the frog team on the program, including Ethan Imboden, Global Head of Ventures and VP of Design, Daniel Kolodziej, Ventures Director, Kim Gladow, Principal Interaction Designer and Matthias Pielmeier, Associate Strategy Director.

Visit us to learn more about Corporate Venture Building at frog. (https://www.frog.co/services/venture-design)

Download the new frog Chief Challenges 4: Venturing Forward report. (https://go.frog.co/corporate-venture-building)

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-27-bayer-project-story)

Host: Elizabeth Wood, Editorial Director, frog
Research: Camilla Brown, Senior Copyeditor, frog
Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

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