Design Mind frogcast15 Marras 2023

Shifting from Performance to Outcomes

Today on our show, we’re talking about future-proofing products and services to connect the dots between creating experiences people love and contributing toward a more regenerative future for people and planet. Today’s guests, Chiara Diana, Chief Design Officer at frog and Ruth Thomson, Senior Vice President at Cambridge Consultants, will be taking us through five key challenges they’ve identified businesses face when creating transformation in a more Connected World.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Download the new frog report Chief Challenges 6: Making Connectivity Matter (https://go.frog.co/making-connectivity-matter)

Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-42-shifting-from-performance-to-outcomes )

Learn more about the 'Connected World' at frog (https://www.frog.co/services/connected-world)

Read 'Customer-Centricity in the Connected Era: Overcoming Five Common Challenges' in Business Leader (https://www.businessleader.co.uk/customer-centricity-connected-era-overcoming-five-common-challenges/)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

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