How Political Spending Impacts Advertising: Tips for Event Promoters [Podcast]

How Political Spending Impacts Advertising: Tips for Event Promoters [Podcast]

As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.

In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.

One of the key takeaways from our discussion is the importance of a diversification strategy in marketing. Event organizers are increasingly spreading their efforts across more channels. Our recent Event Promotion Trends report for 2024 revealed that the average number of marketing channels used by professional event organizers has increased from about 4.79 to 6.5.

This diversification helps mitigate the impact of increased costs on any single platform and allows you to reach your audience through multiple touchpoints.

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Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest ind...

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The Text Message Empire: How Slacker Media Fills 3,000-Person Venues Every Weekend Using SMS Marketing

The Text Message Empire: How Slacker Media Fills 3,000-Person Venues Every Weekend Using SMS Marketing

How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire.Learn why they chose text...

26 Elo 202514min

Building Successful Ambassador Programs for Events with Alex Hilburn, Surge Social

Building Successful Ambassador Programs for Events with Alex Hilburn, Surge Social

Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_

4 Elo 202514min

10 Brewery Event Ideas That Fill Seats and Sell Pints: Insights From Caitlin Jewell

10 Brewery Event Ideas That Fill Seats and Sell Pints: Insights From Caitlin Jewell

Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell pu...

22 Heinä 202514min

Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oa...

14 Touko 202514min

Marketing Spend During a Recession: The Shocking Truth Backed By 1,000+ Real Company Results

Marketing Spend During a Recession: The Shocking Truth Backed By 1,000+ Real Company Results

We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.The evidence (p...

14 Huhti 202523min

How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares e...

11 Helmi 202519min

Creating Inclusive, Unique Spaces for Events, Emily Autenrieth from A Seat at the Table Books

Creating Inclusive, Unique Spaces for Events, Emily Autenrieth from A Seat at the Table Books

Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We d...

2 Tammi 202514min

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