Greg Prosmushkin – The Mental Shift that Makes the Difference, Applying NLP to Trial Lawyering

"The true journey to becoming a great lawyer is making the unconscious conscious," observes Greg Prosmushkin in conversation with host Dan Ambrose. From obtaining an LLM to studying psychodrama at Trial Lawyers College and becoming certified in neuro-linguistic programming, Greg shares his relentless pursuit of trial excellence. Now co-author of "The Difference That Makes the Difference," Greg explains how understanding jurors' unique perspectives transforms results. He will share insights from his journey at TLU Beach (June 4-7), alongside titans like Ben Rubinowitz, Sach Oliver, and Joe Fried.

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Episode Snapshot

• After graduating from Temple Law in 1994, Greg started his own practice six months out of law school, handling everything from criminal to PI cases.
• Seeking to improve after early trial losses, Greg pursued an LLM from Temple, attended Trial Lawyers College for psychodrama training, and completed Don Keenan's programs.
• Greg became certified in neuro-linguistic programming (NLP) and co-authored "The Difference That Makes the Difference," applying NLP principles to trial practice.
• Greg credits TLU's "mixed martial arts method" of combining various trial techniques as particularly valuable since "everything works sometimes, nothing works all the time."
• At the recent TLU Bootcamp with Sach Oliver and John Romano, Greg gained insights on structuring corporate deposition outlines and communication techniques.
• Greg emphasizes the importance of understanding jurors' perspectives and making subconscious skills conscious to effectively influence listeners.
• Greg plans to send young attorneys in his firm to TLU events, believing in the value of training even if attorneys might eventually leave his practice.

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