The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Rebecca Zhou: Co-Founder and CEO of Soft Services

Rebecca Zhou: Co-Founder and CEO of Soft Services

Rebecca Zhou is the co-founder and CEO of the bodycare brand Soft Services. Zhou has been at the forefront of the DTC consumer goods industry for over a decade. She began her career as a strategist at...

2 Joulu 202458min

The Who What Wear Podcast: Wicked Costume Designer Paul Tazewell Talks Glinda’s Bubble Dress, Elphaba’s Style Evolution, and the Visual Language of Oz

The Who What Wear Podcast: Wicked Costume Designer Paul Tazewell Talks Glinda’s Bubble Dress, Elphaba’s Style Evolution, and the Visual Language of Oz

Paul Tazewell is the costume designer for the film adaptation of the smash musical hit Wicked, which was released in theaters on November 22. Tazewell is a renowned costume designer celebrated for his...

27 Marras 202424min

Lauren Caris Cohan: Reformation Chief Creative Officer and Filmmaker

Lauren Caris Cohan: Reformation Chief Creative Officer and Filmmaker

Lauren Caris Cohan is a filmmaker and the chief creative officer of the chic and sustainable womenswear brand Reformation. Lauren got her start as a styling assistant at Free People in Philadelphia in...

25 Marras 202441min

The Who What Wear Podcast: Our 2024 Holiday Gift Guide: Bag Charms, French Butter Presses, and Everything In Between

The Who What Wear Podcast: Our 2024 Holiday Gift Guide: Bag Charms, French Butter Presses, and Everything In Between

This week, Kat, Who What Wear co-founder and Chief Content Officer Hillary Kerr, Shopping Director Bobby Schuessler, and Editorial Director Lauren Eggertsen are here to discuss their best, chicest, an...

20 Marras 202437min

Geo Rutherford: Artist, Author, and Spooky Lakes Creator

Geo Rutherford: Artist, Author, and Spooky Lakes Creator

Geo Rutherford is a popular TikTok creator and author of the new book Spooky Lakes: 25 Strange and Mysterious Lakes That Dot Our Planet. Geo started her career as a high school art teacher in the Midw...

18 Marras 202448min

The Who What Wear Podcast: The State of Style in 2024 with Senior Fashion Editor Anna LaPlaca

The Who What Wear Podcast: The State of Style in 2024 with Senior Fashion Editor Anna LaPlaca

Today, Senior Fashion Editor Anna LaPlaca joins us to discuss her 2024 State of Style story. At the end of each year, Anna takes a closer look at why the trends of the last year have emerged, what the...

13 Marras 202439min

Scarlett Johansson: Actor, Director, and Co-Founder of The Outset

Scarlett Johansson: Actor, Director, and Co-Founder of The Outset

Scarlett Johansson is an actor, director, producer, and co-founder of the skincare company The Outset. She began acting at age nine and continued to work steadily through adolescence and beyond, makin...

11 Marras 202446min

The Who What Wear Podcast: Inside Anora’s Hyperrealistic Sex Worker Costumes With Costume Designer Jocelyn Pierce

The Who What Wear Podcast: Inside Anora’s Hyperrealistic Sex Worker Costumes With Costume Designer Jocelyn Pierce

Jocelyn Pierce is the costume designer of Sean Baker’s Palme d’Or–winning film, Anora. The film follows an atypical Cinderella story of a sex worker from Brooklyn and the son of a Russian oligarch. As...

6 Marras 202436min

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