The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Molly Sims: Actor, Podcaster, and YSE Beauty Founder

Molly Sims: Actor, Podcaster, and YSE Beauty Founder

Molly Sims is an actor, podcaster, entrepreneur, and the founder of YSE Beauty. Molly studied political science at Vanderbilt University and was pre-law when the modeling bug bit her. She signed with ...

9 Syys 202439min

The Who What Wear Podcast: Artist Maris Jones on How to Find Your Vibe and Building Chappell Roan's Gov Ball Apple Bong

The Who What Wear Podcast: Artist Maris Jones on How to Find Your Vibe and Building Chappell Roan's Gov Ball Apple Bong

Maris Jones is an artist, filmmaker, and content creator, best known for her high-production TikTok videos and her set-design work for artists like Chappell Roan. She spent years honing her own retro,...

4 Syys 202441min

Sarah Fennel: Broma Bakery Founder and Author

Sarah Fennel: Broma Bakery Founder and Author

Sarah Fennel is an author, content creator, and founder of the popular food blog Broma Bakery. Sarah studied anthropology at New York University, and after having a hard time adjusting to college in a...

2 Syys 20241h

The Who What Wear Podcast: Paige DeSorbo on Her Upcoming Giggly Squad Tour, Travel Essentials, and Writing Her First Book

The Who What Wear Podcast: Paige DeSorbo on Her Upcoming Giggly Squad Tour, Travel Essentials, and Writing Her First Book

Paige DeSorbo is a creator, reality TV star, and co-host of the wildly popular podcast Giggly Squad with her real-life bestie, comedian Hannah Berner. After becoming a fan-favorite cast member on Brav...

28 Elo 202433min

Meredith Scardino: Girls5eva Creator and Showrunner

Meredith Scardino: Girls5eva Creator and Showrunner

Meredith Scardino is the creator and showrunner of the Netflix TV series Girls5eva. Born and raised outside of Philadelphia, from a young age, Meredith was encouraged by her parents to pursue all type...

26 Elo 202439min

The Who What Wear Podcast: Diotima Founder and Designer Rachel Scott on Making Caribbean Fashion a Universal Language

The Who What Wear Podcast: Diotima Founder and Designer Rachel Scott on Making Caribbean Fashion a Universal Language

Rachel Scott is the founder and designer of the award-winning womenswear brand Diotima. Born and raised in Jamaica, Rachel trained at the Istituto Marangoni in Milan, before rising through the ranks a...

21 Elo 202435min

Carly Cushnie: Fashion, Interior, and Furniture Designer

Carly Cushnie: Fashion, Interior, and Furniture Designer

Carly Cushnie is a designer in every sense of the word, perhaps best known for her mold-breaking womenswear line, Cushnie (formerly Cushnie et Ochs). She was born and raised in London, and studied at ...

19 Elo 202443min

The Who What Wear Podcast: Hairstylist Scott King on How to Achieve Sabrina Carpenter's Perfect Curtain Bangs, His First Met Gala, and His Early Aughts Hair Icons

The Who What Wear Podcast: Hairstylist Scott King on How to Achieve Sabrina Carpenter's Perfect Curtain Bangs, His First Met Gala, and His Early Aughts Hair Icons

Scott King is an L.A.-based celebrity hairstylist who works with superstars like Sabrina Carpenter, Lucy Hale, Julia Michaels, and many more. King started his career in a Washington D.C. salon before ...

14 Elo 202425min

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