The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses...

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Alison Roman Returns! The Acclaimed Cookbook Author Is Back

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The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

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In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball ...

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The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, W...

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The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

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In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the las...

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