6. Identify Gaps; Plug Appropriately with Matt Brown

Every entrepreneur has weaknesses. You can’t do it all, the more you try, the harder it will be. How do you fill those gaps as an executive to relieve the weight on your shoulders and boost your business? With over 20 years of entrepreneurial experience in the tech industry - including two exits in the last five years - ThumbStopper’s CEO Matt Brown joins today’s episode of The Dirt with his friend and partner, host Jim Barnish.

Finding the right COO and supporting team isn’t the only challenge facing a young company, of course. Improving brand promotion through leveraging social media has been a big factor for many businesses, and Google’s new organic content opens up even more options.

3 Key Takeaways

• The founder journey is tough on both a professional and personal level; find yourself a good mentor(s).
• Take the company as far as you can before seeking outside capital - additional stakeholders complicate things.
• Identify your gaps as a CEO - then find the right people to fill them.

Resources

Orchid Black's white paper Why You Need a COO

Thumbstopper's website

Call Matt: (813) 555-1212

Thumbstopper's Instagram

Matt's Linkedin

Matt's Podcast: BROWN on BRAND

Email Matt: mbrown@thatsus.com

Dan Peña's podcast

Gary Vaynerchuk's podcast


About Matt Brown

In 1997, Matthew Brown founded CLEC Strategies in Tampa, Florida, which continues today as a successful business-to-business consulting firm in the telecom arena. Mr. Brown has been involved in many new ventures over the last 20 years and is active in multiple marketing and software companies. Matthew has been the CEO of two successful exits, one in 2016 selling a point of sale and SaaS marketing software and in February of 2021 selling LotVantage a B2B SaaS software in the automotive space to Digital AirStrike.

Today Mr. Brown currently serves as President and CEO of ThumbStopper: a company he started in 2017 that serves enterprise brands and their retail network.