#806: How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals

#806: How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals

Rich Barton is the co-founder and co-executive chairman of Zillow, a company transforming how people buy, sell, rent, and finance homes. Before Zillow, Rich founded Expedia within Microsoft in 1994 and successfully spun the company off as a public company in 1999. He served as president, CEO, and board director of Expedia and later co-founded and served as non-executive chairman of Glassdoor.

Sponsors:

Ramp easy-to-use corporate cards, bill payments, accounting, and more: https://ramp.com/tim (Get $250 when you join Ramp)

Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today)

Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)

Timestamps:

[00:00:00] Start.

[00:05:30] Eddy Cue magic.

[00:06:14] Rich’s morning routine and workout philosophy.

[00:13:38] How Brad Chase at Microsoft taught Rich to swing big.

[00:15:46] The failed DOS for Dummies book bundle project.

[00:18:52] Steering a company toward a culture of innovation.

[00:20:26] Rich’s journey from management consulting to Microsoft.

[00:24:34] How Expedia came to be.

[00:32:32] Pitching and recruiting team talent.

[00:37:18] Degree design at Stanford.

[00:39:45] Realizing the value of real work as a youth.

[00:41:44] A fascination with Italy.

[00:43:01] Selling Expedia to Barry Diller/IAC.

[00:43:51] Dara Khosrowshahi’s role in Expedia’s acquisition.

[00:45:23] From a post-Expedia sale sabbatical in Italy to the birth of Zillow with Lloyd Frink.

[00:55:41] “Big pond, good fishermen” as business criteria.

[00:56:50] Early Zillow mistakes.

[01:00:05] The Zestimate: Zillow’s killer feature.

[01:01:29] Making lemonade from the lemons of Zillow’s launch day server crash.

[01:03:49] Rich’s provocation marketing playbook.

[01:05:30] Regulatory battles and resistance to industry disruption.

[01:10:44] Founding Glassdoor and its “give to get” data collection model.

[01:12:58] Avvo and rating attorneys — legal challenges as marketing.

[01:16:11] Digital marketplaces and Google disintermediation concerns.

[01:19:52] How Rich names companies to be memorable.

[01:25:28] Why Rich recommends leaving fear out of the provocation marketing equation.

[01:26:48] Working with Benchmark Capital.

[01:30:37] What serving on a board looks like and Rich’s membership criteria: “Is it local? Is it fun? Is it lucrative?”

[01:39:00] Rich’s motivation and regimen for staying healthy in his 50s.

[01:47:13] Cultivating leadership through absence — the two-week disconnected trip.

[01:49:34] Building a good company by keeping good company.

[01:51:42] Developing the skill to fire people as a win/win proposition.

[01:54:41] Rich’s family tattoo design and symbolism.

[01:57:29] Advice for balancing family and professional life.

[02:01:08] The benefits of distributed workforces post-pandemic.

[02:03:23] Recommended reading.

[02:12:17] Rich’s billboard.

[02:14:25] The importance of sabbaticals and disconnecting from digital devices.

[02:17:41] Taking up Procreate digital art during COVID.

[02:19:05] Parting thoughts.

*

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(863)

#683: In Case You Missed It: June 2023 Recap of "The Tim Ferriss Show"

#683: In Case You Missed It: June 2023 Recap of "The Tim Ferriss Show"

This episode is brought to you by 5-Bullet Friday, my very own email newsletter.Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease ou...

21 Heinä 202351min

#682: Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments

#682: Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments

Brought to you by Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating, Secureframe automated security and privacy compliance platform, and AG1 all-in-one nutritional supplement. ...

19 Heinä 20231h 5min

#681: Doom Legend John Romero — The Path to Prolific Innovation and Making 130+ Games, How to Find the Soul of the Work, Audacious Ambition, and Building in Monk Mode

#681: Doom Legend John Romero — The Path to Prolific Innovation and Making 130+ Games, How to Find the Soul of the Work, Audacious Ambition, and Building in Monk Mode

Brought to you by LinkedIn Jobs recruitment platform with 900M+ users, Helix Sleep premium mattresses, and AG1 all-in-one nutritional supplement. Computer and video game legend John Romero (@romero) h...

12 Heinä 20231h 32min

#680: Richard Koch — Revisiting the 80/20 Principle, The Power of Optimistic Journaling, Studying History to Improve Investing, and The Grand Beliefs of Winners (Plus: The Toxic Beliefs of Losers)

#680: Richard Koch — Revisiting the 80/20 Principle, The Power of Optimistic Journaling, Studying History to Improve Investing, and The Grand Beliefs of Winners (Plus: The Toxic Beliefs of Losers)

Brought to you by Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating and Wealthfront high-yield savings account.Richard Koch (@RichardKoch8020) is an entrepreneur, investor, for...

5 Heinä 20232h 29min

#679: Simon Coronel, World Champion of Magic — Quitting the Day Job, The Delights of the Magic Castle, Finding Glitches in Reality, Learning How to Use Your Own Brain, and Worshiping at the Altar of Wonder

#679: Simon Coronel, World Champion of Magic — Quitting the Day Job, The Delights of the Magic Castle, Finding Glitches in Reality, Learning How to Use Your Own Brain, and Worshiping at the Altar of Wonder

Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and LinkedIn Jobs recruitment platform with 900M+ users. Simon Coronel (simoncoronel.com) is...

28 Kesä 20232h 29min

#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and ...

21 Kesä 20232h 14min

#677: HERESIES — Exploring Animal Communication, Cloning Humans, The Dangers of The American Dream, and More

#677: HERESIES — Exploring Animal Communication, Cloning Humans, The Dangers of The American Dream, and More

Brought to you by Wealthfront high-yield savings account, AG1 all-in-one nutritional supplement, and Helix Sleep premium mattresses. Welcome to another episode of The Tim Ferriss Show. I'm very excite...

14 Kesä 20231h 52min

#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More

#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More

Brought to you by LinkedIn Jobs recruitment platform with 900M+ users, LMNT electrolyte supplement, and Vuori comfortable and durable performance apparel. David Maisel (@maiseldavid) is the founder of...

7 Kesä 20232h 33min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
rahapuhetta
rss-rahamania
rss-seuraava-potilas
rss-lahtijat
rss-merja-mahkan-rahat
rss-40-ajatusta-aanesta
rss-sami-miettinen-neuvottelija
leadcast
rss-porssipuhetta
rss-levosta-kasin-yrittajyys
rss-sisalto-kuntoon
rss-vaikuttavan-opettajan-vierella
rss-draivi
rss-ma