Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resilience and purpose? In this session, Chris Douglas, a coach at Growth Equation, joins to explore the concept of tragic optimism—finding meaning and growth in difficult times.

Through practical insights on core values, controlling what’s within your power, and identifying the battles worth fighting, we’ll discuss strategies to overcome procrastination, stay grounded, and build a strong community. True performance and lasting well-being aren’t built on quick fixes—they emerge from intentional, consistent habits. Join us for a conversation on turning challenges into opportunities and sustaining success in an ever-evolving industry.

Prior to joining The Growth Equation as COO and starting my performance coaching practice, Chris Douglas worked as a civil rights attorney and clinical law professor at Berkeley Law for over ten years before launching my own consulting business where I have partnered with athletes, events, start-ups, law firms, and small businesses to actualize success. My expertise in these areas has been featured in print and online publications including Outside, Ultrarunning Magazine, The Recorder, Triathlete, The Daily Journal and The San Francisco Chronicle and been heard on NPR and CBS Radio.

When I’m not working, I enjoy spending time with my family, reading, and engaging in athletic feats of endurance.

Learn more about The Growth Equation: https://thegrowtheq.com/

Stay up to date with CBP: http://update.craftbeerprofessionals.org

Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/