IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Sounds Profitable18 Huhti 2025

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Podcasting For Connection

Podcasting For Connection

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039Twitt...

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SP Highlights: Understanding Lift Reports w/ Matt Drengler

SP Highlights: Understanding Lift Reports w/ Matt Drengler

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

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To All The Podcasts I've Loved Before

To All The Podcasts I've Loved Before

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVkna...

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SP Highlights: Taking DAI Seriously w/ Heather Osgood

SP Highlights: Taking DAI Seriously w/ Heather Osgood

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

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Workshopping Your Podcast

Workshopping Your Podcast

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

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SP Highlights: Brand Safety w/ Moomal Shaikh

SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

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Little Boxes

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Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio c...

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Finally Sounds Profitable Has A Podcast w/ Evo Terra

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what...

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