IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Sounds Profitable18 Huhti 2025

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Jaksot(969)

Is Podcasting...A Slowing Market?

Is Podcasting...A Slowing Market?

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrade...

16 Heinä 202113min

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links: Juleyka Lantigua-William...

11 Heinä 202126min

We Need More Women Working In Adtech w/ Twila Dang

We Need More Women Working In Adtech w/ Twila Dang

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links: Twila Dang of Matriarch Digita...

4 Heinä 202142min

Up Next: A Podcast Up Front w/ Donelle Brown

Up Next: A Podcast Up Front w/ Donelle Brown

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Li...

27 Kesä 202121min

Podcasts, Audiobooks, and the Third Thing

Podcasts, Audiobooks, and the Third Thing

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-as...

25 Kesä 202118min

The Influencer Marketing Advantage w/ Shreya Sharma

The Influencer Marketing Advantage w/ Shreya Sharma

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized AS...

20 Kesä 202127min

How To Field Your Own Listener Survey

How To Field Your Own Listener Survey

Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/On survey incentives:https://t...

18 Kesä 202119min

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links: Jordan Harbinger Article: https://soundsprofitable.com/upda...

13 Kesä 202133min

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