Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to ev...
28 Huhti 20255min
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podc...
25 Huhti 20257min
Making Podcasts Stickier, Global Podcast Listenership, & More
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus...
24 Huhti 20256min
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-p...
23 Huhti 20254min
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links t...
22 Huhti 20255min
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at ...
21 Huhti 20257min
Podcast Ad Versatility, CTV Transparency Concerns, & More
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all ...
17 Huhti 20254min
