Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More
Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By J...
30 Elo 20234min
The Podcast You Want To Make
After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster...
30 Elo 20236min
Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More
Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podca...
29 Elo 20234min
29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible...
28 Elo 20234min
Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year H...
25 Elo 20237min
Embracing YouTube Podcasting, CTV's Path Through Maturity, & More
Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karle...
24 Elo 20233min
Updates to Spotify for Podcasters, PodcastOne to go public, & more
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive searc...
23 Elo 20233min
Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consi...
22 Elo 20233min
