IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Sounds Profitable18 Huhti 2025

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U...

20 Helmi 12min

Triton's US Podcast Report, Stools > Couches, & More

Triton's US Podcast Report, Stools > Couches, & More

Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new sta...

19 Helmi 7min

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of vi...

18 Helmi 7min

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Fut...

17 Helmi 7min

Industry Q4 Earnings, The Politics of Listeners, & More

Industry Q4 Earnings, The Politics of Listeners, & More

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click...

13 Helmi 10min

The Politics of Listening, Channel 4's Spotify Plans, & More

The Politics of Listening, Channel 4's Spotify Plans, & More

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel...

12 Helmi 8min

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targe...

11 Helmi 6min

The Politics of What We Listen To

The Politics of What We Listen To

This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom WebsterEdited by ...

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