A Rebuttal to Podcasting's "demise" & 2 Other Stories
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinfo...
25 Touko 202310min
A VAST Feature Request
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edite...
23 Touko 20237min
Reflecting on IAB Podcast Upfront, & 2 Other Stories
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad re...
18 Touko 202311min
How Podcast and Audio Studies are Conducted
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video...
17 Touko 202329min
Growing Up in Podcasting - Literally
This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, a...
16 Touko 202315min
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s Fi...
11 Touko 20239min
Podcasting's Golden Ratio
The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a pr...
9 Touko 20238min
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup...
4 Touko 202311min
