The Bricks Behind the Brand | #27 Wade Laufenberg
Bealls Legacy18 Huhti 2025

The Bricks Behind the Brand | #27 Wade Laufenberg

In this episode of Bealls Legacy, we sit down with Wade Laufenberg, Senior Vice President of Real Estate & Construction for Bealls Inc., to explore the evolution of one of Florida’s most iconic retail brands. Wade shares his journey before joining Bealls, what a day in the life of an SVP looks like, and the behind-the-scenes story of the company’s major rebranding initiative.We dive into the current state of the real estate market, the importance of building a strong team, and the unique challenges facing retail development today. Wade also opens up about leading through a culture shift, the values that drive his leadership style, and how becoming a “contemplator” changed his perspective both professionally and personally.



Interested in a Career at Bealls? – ⁠https://www.beallsinc.com/beallsinc/careers⁠

Follow Bealls Legacy on LinkedIn - ⁠https://www.linkedin.com/in/bealls-legacy/⁠



Episode Timeline:

00:00 Introductions

02:30 Before Bealls

03:54 Day to Day of an SVP

14:03 Re-Branding Bealls

20:41 Real Estate Market

28:30 The Team

31:03 Challenges

33:57 Culture Change

47:35 Top Values

59:02 Becoming a Contemplator

01:02:31 Closing

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