7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.

Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.

Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.

You will discover:

✅ 7 new ASO tactics you need to test in 2025

✅ How to adapt your strategy across different growth stages

✅ What’s working now in ASO for both indie and enterprise apps

Learn More:

Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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My Favorite Subject Line Formula for PR

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16 Touko 20185min

649: How to Decrease Your Uninstall Rate with Kara Dake

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Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.

15 Touko 201831min

648: “Success” as an Indie with Rylan Evans

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Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.

10 Touko 201831min

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