7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.

Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.

Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.

You will discover:

✅ 7 new ASO tactics you need to test in 2025

✅ How to adapt your strategy across different growth stages

✅ What’s working now in ASO for both indie and enterprise apps

Learn More:

Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Jaksot(979)

Video Ads Optimization for Mobile Games

Video Ads Optimization for Mobile Games

i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4

18 Huhti 201815min

641: How to Hack PR with Jake Ellenburg

641: How to Hack PR with Jake Ellenburg

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO at XMode.

17 Huhti 201831min

App Founders Unite Happening in Bali

App Founders Unite Happening in Bali

You’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/orsyr_tVP4c

13 Huhti 20188min

640: Marketing a Paid Video App with Joao Santos

640: Marketing a Paid Video App with Joao Santos

Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. João Santos is the Head of Marketing & Growth at Strips.

12 Huhti 201819min

Paid App Report 2018: What Categories Work as a Paid App?

Paid App Report 2018: What Categories Work as a Paid App?

Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM

11 Huhti 20187min

639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.

10 Huhti 201835min

638: Acquisition Channels for a Photo App with Gavin Phillips

638: Acquisition Channels for a Photo App with Gavin Phillips

Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

5 Huhti 201823min

637: Growth for a Paid Game with Roni Brunn

637: Growth for a Paid Game with Roni Brunn

Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.

3 Huhti 201830min

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