E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

This week’s episode is a conversation with Greg Hoffman, leader, creative and author. Greg worked at NIKE for almost 30 years, his last role being Vice-President of Global Brand Creative and Marketing Innovation. Greg shares with us how being a bi-racial man who was adopted by two white parents shaped his life. His relationship with NIKE first began when he saw they were the only advertising company, using people of colour in their advertisements.


He offers not only what it takes to be a leader in a global brand, but how to be a great one. He has a focus on empathy, understanding and empowering others. To be a great leader, Greg argues that you should never compromise soul or personality, but get rid of everything else in your way.


Greg's book 'Emotion by Design: Creative Leadership Lessons from a Life at Nike' is out now.


- - - - - - -


This month on the High Performance Circle... Oli Patrick joined us on The High Performance Tour 2022 and gave a great keynote on the three things you can do to improve your wellbeing and operate at the top of your game. Plus, ultra runner Simon Dent explains the performance benefits and common lessons shared between business and exercise. Sign up now to watch: www.thehighperformancepodcast.com


Also, check out our new weekly addition The Monday Motivation Newsletter. The purpose of Monday Motivation is to connect more regularly with you! We want to give Circle members a bit of inspiration, motivation and purpose at the beginning of each week. Whether that is a few key things to consider when facing the upcoming week, reading recommendations or ideas to think about when listening to the weekly podcast episode. Sign up now. Just go to www.thehighperformancepodcast.com



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BITESIZE # 8 | Jonny Wilkinson: All of me in every moment

BITESIZE # 8 | Jonny Wilkinson: All of me in every moment

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E45 - Jo Malone: Finding your own superpower

E45 - Jo Malone: Finding your own superpower

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BITESIZE #7 | Dina Asher-Smith: You have to believe

BITESIZE #7 | Dina Asher-Smith: You have to believe

Today’s bitesize episode comes from the sprinter Dina Asher-Smith. Dina was a delight to have on the podcast, with such an incredible presence and personality, we were smiling all day! Here she is tal...

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E44 - Charlie Pierce: Finding the courage to jump

E44 - Charlie Pierce: Finding the courage to jump

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E43 - Osi Umenyiora: How small details deliver big differences

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Osi Umenyiora was one of the NFL’s leading defensive ends for nearly a decade becoming an American Football icon in the process. Osi was drafted by the New York Giants in 2003 out of Troy University a...

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BITESIZE #6 | Kelly Jones: Don’t miss the moments right in front of you

BITESIZE #6 | Kelly Jones: Don’t miss the moments right in front of you

Your response to the bitesize episodes has been incredible and we’re so pleased you're getting so much from our mini hits of inspiration! Today’s clip comes from songwriter Kelly Jones and his regret...

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E42 - Kevin Sinfield: How to inspire through your actions

E42 - Kevin Sinfield: How to inspire through your actions

Kevin Sinfield is the current Leeds Rhinos Director of Rugby after returning to the club where he became a legend. Kevin won seven Grand Finals, two Challenge Cups, three World Club Challenges and thr...

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BITESIZE #5 | Steven Bartlett: How to make yourself achieve

BITESIZE #5 | Steven Bartlett: How to make yourself achieve

It’s another short bitesize episode on a Friday delving deeper into stand-out moments from the podcast. Today we hear from Steven Bartlett, the founder and former CEO of Social Chain, an agency he gr...

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