#73: Why we can’t stop following the herd
In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laur...
18 Tammi 202229min
#72: 6 memorable marketing lessons from 2021
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Ro...
3 Tammi 202228min
#71: Small nudges having a big impact on climate change
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can ...
20 Joulu 202116min
#70: The Pratfall Effect | DON'T listen to this show
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about wh...
6 Joulu 202115min
#69: Reciprocity | How one nudge saved 246,184 lives
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people...
22 Marras 202118min
#68: The Peak-End Rule | And the supermarket that destroyed communism
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repe...
8 Marras 202121min
#67: Growing this podcast with nudge experiments | Social proof
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than sha...
26 Loka 202120min
#66: The dark nudges behind digital manipulation
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can re...
11 Loka 202126min
