‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan
Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
12 Huhti 202230min
Place Your Bets (On Media, Community, And Brand) With Mayur Gupta
This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For, The solutions Gupta brought to Spotify (and why). Should B2B companies care about the creator economy? What did COVID do to Content? How Tech companies need to approach Media today (to overcome diminishing returns) Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams. Who Is Mayur Gupta? He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling). Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/ ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network
5 Huhti 202232min
Web 3, Customer Acquisition, and Value Props (Twittersode)
Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth. Keep your ears peeled for talks on how simplicity is underrated Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!) how this founder showcases the value proposition of her company’s tools with one tweet They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Twitter deep-dive links: Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314 Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757 Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917 ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network
5 Huhti 202235min
Why Marketing Against The Grain?
Welcome to Marketing Against the Grain! An all-new HubSpot original show. Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way. Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read every review and we might answer your question on the podcast. Thank you for tuning in, and don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
5 Huhti 20222min
Introducing: Marketing Against The Grain
Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?” This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.
29 Maalis 20221min
