EP90: The Next Revolution in Shopper Insights with Keith Sleight

EP90: The Next Revolution in Shopper Insights with Keith Sleight

In this episode, Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five yearsHow “connected commerce” has changed how companies need to study shopping behaviorsHow we have more data than ever, but not necessarily more insight -- or contextThe impact of AI on researc...

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