The Who What Wear Podcast:  Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans
Second Life23 Huhti 2025

The Who What Wear Podcast: Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes, and her thoughts on modern skinny jeans. Shop our editor's picks here!

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The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, W...

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Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

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