#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Send us a textWhether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of c...

29 Loka 202013min

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Send us a textLoyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason W...

28 Loka 202016min

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Send us a textMark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s ...

22 Loka 202023min

Kim Klenk, Growth Marketing Director for Branch Insurance

Kim Klenk, Growth Marketing Director for Branch Insurance

Send us a textMark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the in...

22 Loka 202022min

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Send us a text As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and...

9 Loka 202029min

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loy...

8 Loka 202031min

Donna Josephson, SVP & CMO, Corner Bakery

Donna Josephson, SVP & CMO, Corner Bakery

Send us a text Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and cateri...

8 Loka 202022min

Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter

Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs...

1 Loka 202028min

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