182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

In this episode, we’re joined by Karel Callens, CEO & Founder, Luzmo, an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dashboards, embedded seamlessly in any SaaS or web platform and are doing serving many well known customers across Europe and US.

We explore with Karel the concept of stacking S-curves on top of each other, making sure to always make the most of opportunities ahead and support an upward trajectory, even when that means pivoting, changing ICPs and more to make sure to fuel future growth! Here are some of the key questions we address:

- How do you know it’s time to evolve or expand your ICP?

- What’s the actual process you use when making that kind of pivot or expansion?

- When you make a move to a new ICP, what happens to the existing one?

- What impact does this kind of ICP shift have on the org structurally and culturally?

- How do you align Sales, Marketing, Product, and CS around what might feel like a moving target

- What have been your biggest missteps in making these transitions - and what did you learn from them?

- We talked about stacking S-curves”—how do you plan that kind of growth without losing focus or diluting execution?

Tune in to learn how Karel and his team have set up a process to future-proof their business and always be ready for the next thing, not just to follow but to lead and control their business destiny.

Jaksot(210)

170. Wendy Harris,  Revenue Leadership Coach - What is the single most important trait to have as a Revenue leader?

170. Wendy Harris, Revenue Leadership Coach - What is the single most important trait to have as a Revenue leader?

In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership Coaching Academy, shares her learning on what good and successf...

15 Tammi 20251h 3min

169. Adam Holmgren, Head of Demand Gen, Rillion -  A 3 step approach on how to run successful Linkedin Ad Campaigns!

169. Adam Holmgren, Head of Demand Gen, Rillion - A 3 step approach on how to run successful Linkedin Ad Campaigns!

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process an...

19 Joulu 20241h 7min

168. Malin Schmidt, Founder & CEO, Kodiak Hub -  Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

168. Malin Schmidt, Founder & CEO, Kodiak Hub - Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains....

11 Joulu 202453min

167. Victor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

167. Victor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electr...

6 Joulu 202445min

166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025

166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025

What if AI is not just the future of SaaS but the catalyst for redefining its very essence?  In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential...

26 Marras 20241h 10min

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration

Ever wondered how product marketing can truly drive a company’s growth and alignment? In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through...

19 Marras 202452min

164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing

164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies...

12 Marras 202454min

163. Matt Lerner, Founder & CEO, SYSTM - Why creating new categories could be killing your startup’s growth

163. Matt Lerner, Founder & CEO, SYSTM - Why creating new categories could be killing your startup’s growth

Think you need to create a whole new category to win? Think again. In this episode of the SaaSiest Podcast we had a chat with Matt Lerner, the founder & CEO of SYSTM and a seasoned tech and venture ca...

5 Marras 202451min

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