What is the Gen Z gold rush?
The Story25 Huhti 2025

What is the Gen Z gold rush?

In this episode, Lucy and Holly ask why a new generation of investors is turning to one of the world’s oldest assets: gold. Joined by Brian Byrnes from Moneybox, together they unpack gold’s historical role in the economy, its incredible performance, and how it compares to trendier assets like Bitcoin and tech stocks. Is gold still relevant in a digital-first world? Why are younger investors increasingly drawn to it? And does it have any downsides? Plus, we hear from young financial coach Laura Ann Moore, on how it fits into our own long-term investment plan.


Guest: Brian Byrnes, Head of Personal Finance at Moneybox


Contact: Lucy and Holly at: moneyteam@thetimes.co.uk

This podcast was brought to you thanks to subscribers of The Times and The Sunday Times. To enjoy unlimited digital access to all our journalism subscribe here.

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