The Pharma Marketing Podcast27 Kesä 2023

Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors

Toxic Portraits:

Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by demonstrating the toxic effects of uric acid to potentially change treatment behavior and show them the disease like never before. - Augmented Reality / Experiential Booth at the National Kidney Foundation Event:
Nephrologists treat patients with chronic kidney disease, but a lot of their patients also have gout. If left untreated, gout threatens many organs and systems, including the heart and the kidney. Horizon needed to stand out among all the exhibitors at the National Kidney Foundation conference to make them take gout seriously, to show doctors the systemic effects of uric acid buildup. The objective: create a booth that would be impossible to ignore, in order to show healthcare providers, the truth—that gout could be almost anywhere. _ View this podcast to understand 'the how' and the pull through, where the success was built on.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(25)

Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in ...

20 Syys 202323min

Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the wa...

22 Helmi 202325min

What's Ahead for 1st and 3rd Party Data

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next ste...

23 Touko 202231min

Pharma & Modular Content: A Deeper Dive

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on m...

12 Huhti 202226min

Cultural Competence for Global Marketing

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pha...

29 Maalis 202222min

Let's talk TALK and Pharma marketing

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manag...

2 Maalis 202221min

Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know

Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the...

19 Tammi 202230min